Manchester and rain go hand in hand, it’s part of the city’s identity. But what if your commute, your workday, and even your office space felt a little more… covered?
That’s exactly the idea behind our latest campaign... “We’ve Got You Covered.”
To bring the campaign to life, our marketing team, supported by colleagues from sales and operations, headed out onto the bustling streets of Manchester to meet commuters where it matters most: on their daily journeys.
Armed with a spin-to-win wheel, branded giveaways, and plenty of energy, the team created a moment of joy in the middle of busy commutes. Passers by had the chance to win:
Meeting room vouchers
Orega-branded umbrellas
Delicious, branded chocolate bars
The result? Smiles, conversations, and a genuine connection with the Manchester community.
While the activation was fun and playful, it had a clear purpose, to connect with professionals who may be:
Looking for flexible office space
Planning their next team meeting or client session
Rethinking how and where they work
By sparking conversations on the street, we opened the door to meaningful discussions about how Orega can support modern ways of working.
The campaign message works on two levels.
First, there’s the geography. Orega proudly operates four prime locations across Manchester, each positioned near key commuter hubs:
Together, these locations ensure that wherever you’re coming from, you’re never far from a high-quality office space.
And second, of course, there’s the weather.
With Manchester’s famously unpredictable rain, our umbrellas were more than just a giveaway. They were a symbol of what Orega offers every day. Reliability, comfort, and support, whatever the conditions.
To complement the campaign, we also explored how Manchester’s weather impacts working life.
Recent insights from a survey we conducted across 300 workers, highlight that wet weather can influence everything from commuting stress to productivity levels.
It’s a timely reminder that having the right workspace, one that’s convenient, comfortable, and ready when you are, can make all the difference.
The activation was brought to life in a 60-second video, packed with energy, laughter, and real moments from the streets.
From commuters spinning the wheel to spontaneous smiles and shared laughs, the video perfectly captures the spirit of the campaign. It was human, engaging, and unmistakably Manchester.
Manchester is a city that never stands still, and neither do we.
With four thriving locations already serving the city’s professionals, Orega is continuing to look ahead, with ambitions to grow its presence in the city and support more businesses with flexible, high-quality workspace solutions.
Wherever work takes you, and whatever the weather, Orega has you covered.
If you’re looking for a new office, space for your next meeting, or space to host your next event, get in touch today.
To learn more about our flexible office solutions contact us or call 0800 840 5509.